Search Engine Optimisation & Search Engine Marketing
Building a good site is not enough. If no one knows about you then all the hard work is irrelevant. A properly constructed and applied internet marketing strategy is vital. In the world of the internet, getting to the top of google is all important.
Search Engine Optimisation (SEO) is the art & science of ensuring that your website gets the attention it deserves. Search engines are the method by which 90% of internet users locate websites. With over 80% of searchers never browsing past the first 2 pages, and an estimated 65% of searchers never clicking on paid-for adverts, having a site high up in the organic search engine rankings for a set of specific keywords can be the essential factor in success over your competitors.
The move from high-street sales to online e-commerce has been a steady progress in the last few years, and in the current economic climate – with its inherant cost-cutting and streamlining, this is only going to increase. It is estimated that by 2020 over 40% of all purchases will be online compared to the current 15% – still a significant value compared to less than 5 years ago.
Ethical search engine optimisation involves working within the rules of the major search engines, including Google, to optimise a site – both on-page, including site analysis and content, and off-page, including link-building and social marketing – and so increase its visibility and ranking.
Anyname will be providing SEO services at: SitePosition.co.uk. If you are interested in the services we will be providing please contact us.
